Prosple - Job Page Overhaul
Overview
+23%
Job interaction rate
+18%
Mobile conversion
-12s
Time to action
From cluttered directory → intuitive job discovery
The Impact
Application Velocity: Reached a record-breaking application volume by eliminating drop-off points in the core decision journey.
Conversion Rate: Greatly increased job interaction rates across saves, direct clicks, and started applications through improved UX.
Scalable Employer Framework: Simplified listing patterns, reducing cognitive load for employers publishing new roles.
The Problem
Over 60% of Prosple’s traffic came from mobile devices, but conversion was lagging. A heuristic evaluation revealed severe layout inconsistencies, poor mobile responsiveness, and high visual clutter. Essential details like compensation were buried, causing cognitive overload and high bounce rates.
To understand user behaviour before moving to pixels, I executed a multi-method research plan:
Quantitative & CRO Analysis
User Journey Mapping & Interviews
Usability Testing & Feedback
Information Architecture & UX Strategy
I translated research insights into structural UX decisions focused on clarity and hierarchy:
Progressive Disclosure: Structured content into modular cards, allowing students to quick-scan key perks and expand for depth without losing context.
Information Architecture Overhaul: Standardized listing formats to prioritize primary decision drivers (salary, location, and social proof) at the top of the hierarchy.
Mobile-First Interaction Model: Designed sticky, persistent CTAs and optimized tap targets to streamline the mobile application flow.
Interactive Prototyping & Interface Design
How the design evolved from concept to final UI:
Low-to-High Fidelity Exploration: Built interactive Figma prototypes to rapidly test layout variations and component spacing.
Usability Validation: Conducted round-based testing with students to evaluate comprehension, CTA visibility, and scannability, iterating based on direct feedback.
Design System Integration: Created standardized, responsive UI components to ensure clean developer handoff and UI consistency across desktop and mobile.