Overview

Led the end-to-end redesign of the job detail page - a core experience for students exploring career opportunities in a difficult period of their journey into professional life. This high-impact project aimed to increase engagement, reduce bounce rates, and improve usability on mobile and desktop platforms.

Key outcomes

  1. 📈 Increased job applications to a record high of 300k over 30 days post launch, a record high and 78% increase on the previous years peak period.

  2. 💬 Qualitative data highlighted less friction for students and employers flagged the increase in ease of posting new listings.

  3. 🔍 Increase in job interaction rate, with an overall boost to job saving and start-application clicks.

My Role

As the sole UX/UI Designer and strategist, I owned the entire design process from discovery and ideation through to visual design and implementation. I collaborated closely with developers, PMs, and stakeholders to ensure the redesign delivered measurable impact and felt cohesive across the broader product, aligning with the existing brand while incorporating much needed improvements.

Journey

  • Analytics and usability testing showed students felt overwhelmed by inconsistent layouts and struggled to locate key information, particularly on mobile (which is an increasing population of users around 50%).

    I ran usability tests and mapped user journeys to uncover pain points and emotional friction moments.

  • We conducted a mix of quantitative and qualitative research to understand user behaviour and needs:

    • Analytics review: Identified high bounce rates and low engagement on mobile

    • User testing: Observed how students navigated job pages and where they got stuck

    • Surveys & feedback: Gathered direct input from students and employers

    Users found the page dense and hard to scan, with key details buried or inconsistently placed. This directly informed our redesign priorities.

  • we translated research insights into clear design opportunities and a roadmap:

    • Identified key issues: poor info hierarchy, unclear CTAs, lack of mobile optimisation

    • Prioritised improvements based on impact and feasibility

    • Defined success metrics: increased job saves, applications, and time on page

    • Created a phased rollout plan: starting with low-fidelity prototypes, then iterating based on feedback

    This ensured a focused, measurable approach aligned with both user needs and business goals.

  • During this phase, we rapidly prototyped and refined solutions through feedback loops:

    • Created wireframes and interactive prototypes in Figma for both mobile and desktop

    • Focused on modular layout, clear visual hierarchy, and consistent component use

    • Tested designs with students to validate usability and comprehension

    • Iterated based on feedback internal and external feedback, improving CTA visibility, grouping content logically, and optimising responsiveness

    Multiple rounds of testing and iteration led to a design that was both functional and engaging, ready for development.

Jobs to be done

  • Lead UX strategy, interaction design, visual design, and prototyping

  • Collaborate with developers, PMs, and stakeholders

  • Design functional prototypes in Figma

  • Deliver UI assets under tight release schedules

  • Usability testing to ensure the achievement of project goals

Problem

User testing and analytics revealed that students found the job detail pages overwhelming, inconsistent in layout, and not optimised for quick scanning or application. Mobile users especially struggled with navigation and visibility of key CTAs.

Goals

  • Make it easier for users to evaluate roles quickly

  • Highlight unique employer offerings (e.g. culture, salary, perks)

  • Improve mobile UX without compromising desktop layout

  • Encourage more applications and job saves

Methods

User Research & Discovery

  • Mapped current user journeys and identified drop-off points

  • Ran moderated usability testing with students

  • Synthesised qualitative insights with analytics data (e.g. scroll depth, CTA clicks)

Wireframing & Iteration

  • Created low to high-fidelity wireframes for desktop and mobile

  • Explored multiple layouts for content prioritisation

  • Focused on a modular, scalable design system that aligned with ongoing design system projects

Visual & Interaction Design

  • Applied clean, consistent visual hierarchy

  • Used iconography and layout grouping to reduce cognitive load

  • Introduced visual affordances like “badge” labels (e.g. Hybrid WFH, Closing in 5 hours) to surface urgency and job value

Accessibility & Responsiveness

  • Ensured WCAG compliance with clear contrast and keyboard focus states

  • Optimised interaction for touch, tap targets, and screen sizes

Reflection

This project was a milestone in blending empathy with performance. It taught me how thoughtful design, informed by data and user behaviour, can transform a complex experience into something that feels simple and right. It also reinforced how collaborative, fast-moving design can balance user needs and business outcomes without hindering user experience. While some of the success is also due to the commitment to an overall greater experience across the site, this project was fundamental to a large increase in the perception of our site’s functionality and tone.

Next

Prosple: Onboarding