Overview
I led the end-to-end redesign of Prosple’s sign-up process to reduce user drop-off and better match students with relevant jobs. The goal was to increase reduce churn and increase profile capability to improve the product for students and employers through a seamless, low-friction experience that still adhered to user preferences.
Key Outcomes
🔽 Churn during onboarding dropped by 8% after simplifying the flow and improving pain points.
📈 Vastly improved profile customisation and quality, giving employers clear candidate info and allowing more recruitment options
My Role
Lead UX/UI Designer on the project
Led research, UX flows, visual design, prototyping and testing
Worked closely with devs and stakeholders to ensure successful implementation
Problem
The original sign-up process was fragmented and confusing. Additionally, users are forced to sign up after clicking apply, a significant pain point. In turn, there was a high number of users dropping off before completing their profiles or even clicking through to sign up. This hurt downstream engagement and job match relevance due to a lack of user data.
Goals
Streamline the sign-up experience
Collect enough data to provide personalised job matches
Reduce friction while keeping the experience purposeful and intuitive
Improve mobile usability
Approach
Define & Plan
Identified drop-off points using funnel analytics
Reviewed support tickets and student feedback
Defined core data requirements for matching logic
Design & Iterate
Condensed onboarding into three short steps:
Education
Job Preferences
Personal Details
Progressive disclosure: asked only what was needed, at the right time
Visual clarity and mobile-first layouts
Created interactive Figma prototypes and tested iteratively with students
Reflection
This project reinforced the impact of thoughtful UX in user retention and engagement. By simplifying the flow and providing a seamless process, without sacrificing data quality, we significantly improved the new user experience and delivered measurable results in the process.
In future, I think it also taught me valuable lessons in increasing key decision making between design and development at an early stage, to ensure that the desired solution meets the expectation of all stakeholders, preventing any differences in what was designed versus what is built.